Thursday, 24 November 2011

Exercise 11. Recommendations

I don't know which libraries in the world have the 'best practises' to try and emulate or how using separate categories such as 'adult fiction' or 'reference' is really applicable to 2.0 technologies so I'm going to go ahead and just tell you the first steps I'd take in making the Warringah Library Service 2.0 friendly.

The first recommendation I'd give to the Warringah Library Services would be to create a Facebook page. This is one of the first major steps in embracing 2.0 technology. Having a Facebook page gives you access to a huge market in terms of advertising. Not only is it a large untapped resource but it also costs next to nothing except for a small time investment. As well as the advertising and larger chance to reach new customers it also lets you keep in touch with your clients and allows them to provide instant feedback about their experiences. The librarians can also use it as a portal for promoting events and activities or upcoming releases to their clients creating a much higher level of interaction between the clients and the library community.

Once a Facebook page has been created you can then start to add social media buttons to your website in order to promote your Facebook page. This lets people know that you have a Facebook page and helps to show potential clients that you're abreast of the times, making them more likely to partake of your services.

Likewise with the Facebook page they could also create a twitter account for people to follow. It is a very popular technology and an easy way to get quick instant messages out to the people who are interested in them.

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